Resumo

MARTINEZ BARREIRO., Luis Armando et al. Social impact of the ¨Lives¨ community megaproject in the Orestes Gutiérrez community. Manzanillo. 2018-2019 academic year. Multimed [online]. 2020, vol.24, n.3, pp. 542-556.  Epub 25-Maio-2020. ISSN 1028-4818.

The updating of the Cuban economic and social model requires an active participation of universities in their integration with societies, productive sectors, territories and communities. This work is carried out with the aim of assessing the social impact of the community megaproject "Vidas" in the Orestes Gutiérrez community of Manzanillo. The research responds fundamentally to qualitative methodology, using techniques such as: participating observation, in-depth interviews and group interviews; it is developed in three dimensions: health, political - ideological - cultural and environmental, whose tasks to be carried out are aimed at improving the state of health, raising the political and ideological and cultural level and minimizing the damage from climate change as a result of diseases transmitted by the Aedes aegypti, in particular dengue. Adolescents raised knowledge about oral disease risk factors and the use of effective methods of contraception to prevent pregnancy; values were reinforced in primary school students such as collectivism, love of work, social justice, honesty, responsibility, artistic language was developed and changes in population behavior were achieved in the most effective control of the Aedes aegypti for the prevention of dengue. The megaproject is an alternative of community participation in which students, teachers and community members actively developed processes, programs or activities that enabled the energize of life, solving problems, raising the well-being and quality of life of the community.

Palavras-chave : Population education; Prevention; Values; Culture; Dengue.

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