Resumo

RIVERóN ALVAREZ, Gehnny. Corporate Visual Identity of the University of Medical Sciences of Cienfuegos. Medisur [online]. 2011, vol.9, n.5, pp. 424-433. ISSN 1727-897X.

Law No. 218/2009, issued by the Ministry of Economy and Planning on May 15th, 2009 states the transformation of the "Medicine School of Cienfuegos: Dr. Raúl Dorticós Torrado", into the "University of Medical Sciences of Cienfuegos", maintaining the same name. Therefore, the need for a new Corporate Visual Identity that allows our institution a new projection towards society has emerged and a corporate branding strategy has been designed for its identification. The present article describes the creative process, its foundations and symbols taken into account as it is described and regulated in the manual. This manual has been adopted by the Direction Board of University of Medical Sciences of Cienfuegos in the meeting from May 26th, 2011.

Palavras-chave : emblems and insignia; universities; schools medical, medicine; history of medicine; visual perception; pattern recognition visual; documentation.