Resumo

BERRIEL-CABALLERO, Georgina; OTERO-GOMEZ, Libertad  e  ALBERT-DIAZ, María Elena. Diagnostic for a valoration to implement a new market service . Ing. Ind. [online]. 2014, vol.35, n.1, pp. 85-93. ISSN 1815-5936.

The Cuban economic system reforms and structural changes, functional and organizational, that are undertaken throughout the enterprise system, make their institutions to be prepared to achieve the objective of continuing its development mission. In this context, the enterprise object of study should seek new markets and introduce new services, to maintain its leadership and competitiveness. This paper analyzes the company's internal preparation to assume a high national demand service, for it is used as a diagnostic tool, the Balanced Scorecard

Palavras-chave : balanced scorecard; service new; diagnostic.

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