Resumo

FERRIN MORALES, Kleber Rafael; SARDUY GONZALEZ, Mariuska  e  NIEVES PUPO, Serdaniel. The cultural heritage of the Portoviejo canton in Manabí, Ecuador. Comprehensive valuation proposal. Cofin [online]. 2023, vol.17, n.2  Epub 01-Jul-2023. ISSN 2073-6061.

Manabí is an Ecuadorian province; Portoviejo is its capital and one of the first cities in Ecuador, where a series of spaces have been created that are recognized as tangible and intangible cultural heritage, with the possibility of contributing to the tourist development of the canton, by having a of the richest and most varied cuisines in the country. With the objective of justifying the use of a financial estimation method, considering the preferences of consumers for the valuation of the cultural heritage of the Portoviejo canton, and the use of this resource as a generator of income for the territory, the present investigation is carried out. All the conditions exist for the cultural heritage to be the greatest tourist attraction of the canton and the province, but still, it is not possible to integrate the interests of cultural and tourist management for this purpose, which is relevant to preserve and adequately develop the cultural heritage, promote local development and generate new jobs and wealth for society. The implementation of the proposed procedure gives the possibility of carrying out the patrimonial evaluation and the characterization of various cultural, immovable and intangible assets in the Portoviejo canton, highlighting the presence of a valuable patrimony and the application of the method confirms its validity and effectiveness for patrimonial management to be developed by public institutions.

Palavras-chave : cultural heritage; contingent valuation.

        · resumo em Espanhol     · texto em Espanhol     · Espanhol ( pdf )