Resumo

SUMBA BUSTAMANTE, Ruth Yadira  e  SANTISTEVAN VILLACRESES, Karina Lourdes. The micro-enterprises and the need for strengthening: reflections of the southern area of Manabí, Ecuador. Universidad y Sociedad [online]. 2018, vol.10, n.5, pp. 323-326.  Epub 02-Dez-2018. ISSN 2218-3620.

Microenterprises are of great importance for Ecuador, Latin America and the world for their capacity to generate employment and income contributing to the national productive apparatus and boosting economic activity. In Ecuador three-quarters of the population are linked to them, they produce goods and services, including a greater labor field than other companies, being able to mention food, clothing, leather and footwear, graphic, wood, building materials, hospitality and tourism, electronics, construction materials, professional and general services, being necessary to have control about the levels of productivity and in this way, to be able to correct their weaknesses to guarantee a better participation with respect to other companies. In this research work, at the exploratory, descriptive and documentary level results of field research are presented to 347 microentrepreneurs from the Canton of Jipijapa, Paján and Puerto López of the province of Manabi, with the aim of having a real vision of the problem faced by micro-enterprises, which allows us to raise awareness of the need to propose strategies for strengthening, innovation, achieving distinctive characteristics to create competitive advantages and position ourselves in the market. Accordingly, greater governmental collaboration with sustainable policies that give it integral support is essential, promoting its growth and development, as well as the articulation between public and private actors, such as: government, productive sector, research institutions, academic and government agencies and civil society.

Palavras-chave : Microenterprise; economic activity; development.

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