Resumo

HEREDIA LLATAS, Flor Delicia; MONTENEGRO CAMACHO, Luis  e  MONTENEGRO CAMACHO, Luis Arturo. Awareness program for the conservation and setting up of the real estate heritage in the district of Lambayeque, 2019. Universidad y Sociedad [online]. 2020, vol.12, n.3, pp. 210-217.  Epub 02-Jun-2020. ISSN 2218-3620.

The research was based on the problematic situation of abandonment in which most historical monuments are located real estate. It is a non-experimental - transversal research, taking a population of 40 owners, taking to awareness, conservation and value as dependent variables. The data of the variables in their different dimensions are obtained through techniques such as the survey, according to results we can say that the owners consulted recognize and value their importance, however, the economic factor limits their actions, indicating that they have few resources and indicate that they have never had the technical support of the Ministry of Culture. This research proposes the implementation of effective management strategies to increase collaboration and dissemination in the short term, being necessary to articulate the strategic guidelines with an awareness plan following activities such as: designing the path of action of the awareness plan, determine actions for the awareness strategy, identify actions for the training / education plan, determine the skills by measuring the degree of knowledge acquired, stipulate actions for Effective communication workshops, set actions for real estate rescue programs, indicate actions to support property owners.

Palavras-chave : Awareness; conservation status; real estate; value enhancement; recovery.

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