Resumo

SALAS MEDINA, Paulina Elizabeth  e  PAZ VILLEGAS, Emmanuel Alejandro. Strategic analysis to promote the tourism development project of the city of Saquisilí in Ecuador. Universidad y Sociedad [online]. 2023, vol.15, n.4, pp. 321-331.  Epub 12-Ago-2023. ISSN 2218-3620.

The present study focusedin the strategic analysis and the collection of information on the development of tourism in the Saquisilí canton,in order to strengthen the tourism development of the region. To achieve this objective, it was necessary to evaluate various environmental, economic, social, cultural and political factors relevant to the canton's tourism environment in order to find viable solutions that would allow tourism growth in the region. Information was collected using a variety of methods, including desk and field research, without an experimental research design,the data was analyzed through the SWOT matrix.The population, tourist attractions and the operational capacity of the region's tourism industry were considered important factors. The findings of this study demonstrate the importance of an adequate tourism plan for the development of Saquisil as a tourist destination and suggest the need to establish policies and strategies that encourage greater participation of the local community and stakeholders in the tourism development sector sustainable in the region.

Palavras-chave : Cultural factors; Tourism growth; Tourist attractions; Strategic analysis.

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