Resumo

CASTELLANOS-MACHADO, Carlos Alberto; MACHADO NOA, Noyla; CASTELLANOS-CASTILLO, José Ramón  e  GARCIA FLEITES, Alexis Orlando. Assessment of Competitiveness Factors in Villa Clara province, Cuba. Rev retos [online]. 2015, vol.9, n.2, pp. 139-163. ISSN 2306-9155.

The article analyzes and assesses the behavior of the competitiveness factors in the province of Villa Clara, Cuba, sustaining the analysis through the methodology of Porter's Diamond (1990), the experts' method and the study of the theoretical-conceptual foundations of competitiveness. The discussion of the results showed the existence of economic, political and social factors that require management in order to contribute with the increased competitiveness in the province by means of projects development, mainly in productive sectors, and more particularly in traditional products such as the sugar industry and its recovery. Another sector that also contributes to the increase of competitiveness in the province is the tourism sector -focusing on the territory its multiplier effect, which is directed to enhance linkage with the remaining fields and sectors of economy- and strengthening local production.

Palavras-chave : competitiveness; competitive factors; regional economy; Porter's Diamond methodology; Villa Clara province.

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