Objective:

To design a procedure for selection of the update rate for financial evaluation of investment projects in the food-producing sector, which will enable quantification of expected performance, and the risk assumed by stockholders or investors.

Methods:

The model of capital asset valuation, adapted to the Cuban reality. Results: The estimation of expected risks of investments is made easier, considering the national and international organizational scenarios.

Conclusions:

A new financial tool can be used to prevent improvisations during project financial evaluations.

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