Resumo

REYES HERNANDEZ, Javier  e  MOLINA MORAN, Ronny Omar. Awareness program to strengthen the organizational culture in McDonald´s-Ecuador. Coodes [online]. 2020, vol.8, n.2, pp. 213-229.  Epub 02-Ago-2020. ISSN 2310-340X.

Organizational culture studies gain strength in the business world. In such a globalized and mercantilist context, there is a trend towards the development of more humanizing organizations, where people can discover a space of self-realization that contributes not only to their personal well-being, but also to the fulfillment of organizational objectives and goals. The article is the result of research that aims to design and implement an awareness program to strengthen organizational culture in a fast food company in Ecuador. A mixed design was used, where the quantitative stage corresponded to the diagnostic phase of the organizational culture and the qualitative stage to the design and implementation of the awareness program. The selected sample was 17 subjects belonging to the three areas that make up the company. As a result, it was obtained that there are certain patterns of organizational culture that have a dysfunctional expression within the company, such as: leadership styles, communication, teamwork and motivation. From the implementation of the training program, the workers of the company are sensitized on the various socio-psychological factors that influence their culture, new coping strategies are provided to improve the quality of work life, there is an increase in the intrinsic motivation, communication processes tend to be horizontal and management styles show a slight tendency to be participatory.

Palavras-chave : awareness program; organizational culture; leadership styles; communication; teamwork; motivation.

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