Resumo

DOVALE DE LA CRUZ, Dailene. Arts Save us or the Challenge to Save the Romerías de Mayo. ARCIC [online]. 2020, vol.9, n.24, pp. 80-90.  Epub 18-Jan-2021. ISSN 2411-9970.

Las Romerías de Mayo for the first time are carried out virtually by the Asociación Hermanos Saiz through a multiplatform strategy, throught he convergence of various digital platforms and media. This experience constituted a fundamental learning regarding the possibilities that a transmedia strategy would provide in the organization's work in promoting its events and its writers and artists.

Palavras-chave : Romerías de Mayo; multiplatform; transmedia strategy.

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