Resumo

CONSUELO BRAVO, Columba et al. Performance improvement on trading companies based on organizational behavior. Ing. Ind. [online]. 2020, vol.41, n.2  Epub 01-Ago-2020. ISSN 1815-5936.

The research is aimed to illustrate an improvement program to organizational performance of dairy products marketing companies, (CPL) based on organizational variables assessment and system characterization. Hence, a descriptive and research-action study was conducted and for that purpose there were selected two companies located in Manabí, Ecuador. A three phasesbased procedure was structured through which companies were characterized through entrepreneurial attributes; supported by experts’ methods, the most influential variables were identified; then the results obtained derived into the design and application of an evaluation instrument, that leaded to an improvement plan conditioned by the most distinctive attributes and the most critical variables. The results showed on one hand that organizational behavior affects, with no doubt, company’s productivity and on the other hand that system attributes and critical variables and their indicators analysis give a singular character to performance improvement projects.

Palavras-chave : performance; improvement; organizational behavior; variables; evaluation; system; marketing companies.

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