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Revista Cubana de Investigaciones Biomédicas

versión On-line ISSN 1561-3011

Resumen

PAGUAY BALLADARES, Washington Javier et al. Standpoint of health communication (information, instruction and integration). Criteria in the Guayaquil environment. Rev Cubana Invest Bioméd [online]. 2024, vol.43  Epub 15-Jun-2024. ISSN 1561-3011.

Introduction:

Health communication integrates the ability to inform, include and motivate the population on health-related topics, whose functions include the patient's survival, their general and specific health, and their economic and social well-being. However, different health systems may have strengths and limitations that require systematic evaluation, and based on this, improvement actions must be proposed.

Objective:

to assess the health communication perspectives in the Guayaquil environment, according to categories of information, instruction and integration.

Methods:

descriptive/explanatory correlational research, studying the health professional’s criteria (85 respondents) on information, instruction and integration indicators.

Results:

The variable “Information” did not present significant differences (p=0.762) when comparing the background with the present research data, while the variables Instruction (p=0.000) and Integration (p=0.006) did present notable differences in detriment of the present research.

Conclusions:

Notable communication problems are evident in Guayaquil health personnel, emphasizing the Instruction and Integration variables related to communication. The perspectives of medium and long-term actions must be directed in priority terms to improve the internal and external communication process between the staff/health professionals, the managers in the hospital centers, and the associated process of professional improvement, including the processes cooperation between the different actors in the health sector.

Palabras clave : Communication; Health; Guayaquil.

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