Resumen

GARCIA MILIAN, Ana Julia  y  DELGADO MARTINEZ, Ibis. Promoción racional de medicamentos, una necesidad de estos tiempos. Rev Cubana Farm [online]. 2003, vol.37, n.1. ISSN 0034-7515.

Drug promotion has been a topic of reflexion for those being part of the so-called drug chain (manufacturer, prescriber, dispenser and consumer), if it is analyzed from the point of view of their interests. The main causes influencing on the use of drugs in general are presented in this paper. Emphasis is made on the particular characteristics of the Cuban drug promotion, which differs from what happens in this sphere in today's world and is a tool to maintain the achievements attained in the quality of therapeutics.

Palabras clave : HABITOS DE CONSUMO DE MEDICAMENTOS; AUTOMEDICACION; PRESCRIPCION DE MEDICAMENTOS; EDUCACION DEL PACIENTE; MEDICAMENTOS ESENCIALES; UTILIZACION DE MEDICAMENTOS; DRUG USE HABITS; SELF MEDICATION; PRESCRIPTION, DRUG; PATIENT EDUCATION; DRUGS, ESSENTIAL; DRUG UTILIZATION.

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