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Economía y Desarrollo
versão impressa ISSN ISSNversão On-line ISSN 0252-8584
Resumo
BENITEZ RODRIGUEZ, Leandro; ROMERO LAMORU, Idalia e SOLIS CORVO, María. Goodnesses of Structural Equations in the Managing of Perceived Satisfaction in EL Aljibe Restaurant. Econ. y Desarrollo [online]. 2016, vol.157, n.2, pp.50-59. ISSN ISSN.
The present work creates a model that allows to analyze clients' satisfaction as a multidimensional variable in El Aljibe Restaurant, by using the structural equations models. Attributes with highest influence in the perceived satisfaction are identified, allowing the company to concentrate resources and efforts in order to raise the value provided to the clients. An index of general satisfaction is also created, which uses a different valuation for the analyzed attributes, as each attribute influences the clients' satisfaction differently.
Palavras-chave : structural equation models; factorial weights; variable latent; observable variable.