Resumen

TORRES BERMUDEZ, Mariam Alejandra  y  ABREU RODRIGUEZ, Daikel Adriano. Keys to Success of Private Restaurants in Vedado. The Case of the Rampa Popular Council. Econ. y Desarrollo [online]. 2023, vol.167, suppl.1  Epub 02-Oct-2023. ISSN 0252-8584.

The novelty of self-employment in Cuba implies a lack of studies on specific activities, their characteristics and the factors associated with the success of these undertakings. Private restaurants are one of the businesses that have proliferated the most within the framework of the regulations that allow the development of self-employment. Due to the importance that they have for the tourist offer, the present investigation determines the key factors of success of the private restaurants of the Rampa Popular Council. A sample of successful restaurants was characterized through interviews, participant and non-participant scientific observations, and document analysis. The main success factors identified were location, value proposition, menu card design, customer satisfaction, supply capacity, organizational culture, adaptation to the environment, promotional mix, human resources and managerial capabilities.

Palabras clave : entrepreneurship; private restaurants; self-employment; success keys.

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