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Universidad de La Habana

versión On-line ISSN 0253-9276


NIGRA, Fabio. Cultural Imperialism and Consensus Building: America's Historical Films. UH [online]. 2020, n.290, pp.82-112.  Epub 01-Nov-2020. ISSN 0253-9276.

The concept of cultural imperialism had a strong presence in academic discussion until the mid-1980s, but it did not resist the onslaught of post-modernity and neoliberalism. Likewise, the discussion on ideology and its consequences on large social groups succumbed to the questions of gender, sexual identity, and consumer practices. In addition, the process of concentration of capital has acquired such speed and power in recent decades that it has included the media, which today are enormous economic conglomerates with a strong presence in the culture of the common man. The present work tries to take up again the discussion of ideology and its influence in the media culture. For this it is essential to make a journey that begins with the material conditions of production, and then moves on to the cultural and ideological, to culminate in specific and illustrative examples of American films that seek to represent their past

Palabras clave : culture; history and cinema; ideology.

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