Resumo

ALBIN BETANCOURT, Jennifer et al. From the communication strategy to the educommunicative strategy in the digital social networks of Cuban Society of Psychology. UH [online]. 2023, n.296  Epub 01-Abr-2023. ISSN 0253-9276.

The present investigation was oriented to design an educommunicative strategy of digital social networks for the Cuban Society of Psychology, in order to strengthen the links and educational and communicational commitments with strategic and potential audiences in the virtual environment. A mixed methodology study of process integration approach and exploratory type was carried out. The sample consisted of 25 voluntary participants, users of the digital social networks of the Cuban Society of Psychology, in the diagnosis stage and 6 experts, including Psychology and Social Communication professionals, in the evaluation stage of the strategy. The educommunicative strategy of digital social networks includes in its dimensions strategic, tactical and operational decisions with the presence of interaction guidelines from the parameters of a digital ecosystem of learning, collaborative learning and dialogicality.

Palavras-chave : educommunicative strategy; social media; Cuban Society of Psychology; digital learning ecosystem; collaborative learning; dialogicality.