Abstract

ROBLES SALGUERO, Rodolfo Enrique et al. Challenges of strategic planning in health institutions. Rev Cubana Invest Bioméd [online]. 2017, vol.36, n.3. ISSN 0864-0300.

Strategic planning is one of the key activities of all organizations, urged to extend their actions beyond the short term, in an environment marked by uncertainty, risk and multicausal changes. Particularly for health institutions, this is a transcendental issue, considering their high social responsibility, which involves various internal and external groups, whose objectives must be managed consistently through an adequate process of strategic planning. The objective of this communication is to analyze the main challenges that this activity has in health institutions, meeting the needs of all involved and guaranteeing the required technical rigor.

Keywords : management; strategic planning; health organizations.

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