SciELO - Scientific Electronic Library Online

 
vol.33 número1Métodos para la detección de la variación estacional en Cuba aplicados a la vigilancia en saludCapacidad antioxidante total en alimentos convencionales y regionales de Chiapas, México índice de autoresíndice de materiabúsqueda de artículos
Home Pagelista alfabética de revistas  

Servicios Personalizados

Revista

Articulo

Indicadores

  • No hay articulos citadosCitado por SciELO

Links relacionados

  • No hay articulos similaresSimilares en SciELO

Compartir


Revista Cubana de Salud Pública

versión impresa ISSN 0864-3466versión On-line ISSN 1561-3127

Resumen

SUAREZ LUGO, Nery. Evaluation of social marketing strategy for condon in Cuba. Rev Cubana Salud Pública [online]. 2007, vol.33, n.1. ISSN 0864-3466.

The social marketing strategy to promote the use of condon for the STI-HIV-AIDS prevention is aimed at fixing the idea of protected sexual behaviour with a tangible product that is the male condon. It should be accompanied with an algorithm and a research methodology allowing its evaluation. This paper presented the methodology and its implementation in Cuba in 2004 which, as a health market research, was intended to learn about the quality and availability of condons, the economic and geographical accesibility, use and barriers; the population knowledge, attitudes and practices; manufacturers, providers and traders. It is about a cross-sectional study that makes it possible to obtain a snapshot of the existing situation at the time of information collection through a distribution survey administered at traditional and non-traditional sale outlets, and the shaping of the consumer´s profile based on the survey, focal groups and interviews to key informants of the young population and the risk groups. It was found that providers, distributors and traders did not express quality culture on condon; the number of offered condons did not meet the needs and young people under 20 years considered that the condon´s price is higher, among other results. The evaluating methodology and the designed implements allow assessing the strategy, so this may be taken as reference for this kind of studies

Palabras clave : Social marketing; trading; male condon.

        · resumen en Español     · texto en Español     · Español ( pdf )

 

Creative Commons License Todo el contenido de esta revista, excepto dónde está identificado, está bajo una Licencia Creative Commons