Resumen

SILVA AYCAGUER, Luis Carlos. The role of the mass media in the field of health. Rev Cubana Salud Pública [online]. 2012, vol.38, suppl.5, pp.759-770. ISSN 0864-3466.

The power of the massive information media in the contemporary sanitary and social context was emphasized. Through five examples, the potentialities and capabilities of the mass media to decisively contributing to the fulfilment of the public health goals were illustrated; but at the same time, the serious damages to the health system and the society were shown. The paper concluded by listing and commenting on the fundamental threats linked to the use of those media and by emphasizing the need to raise the scientific culture of both the journalists and those who provide them with health information.

Palabras clave : scientific journalism; press; ethics; acupuncture; drugs; cancer; dengue.

        · resumen en Español     · texto en Español     · Español ( pdf )