Resumen

PADILLA JASSO, Patricia Yolanda et al. Factors related to the not reading information posters about the HIV detection test in pregnant women. Rev Cubana Salud Pública [online]. 2014, vol.40, n.1, pp. 55-66. ISSN 0864-3466.

Objective: to identify the factors associated with unreading of two posters designed to spread screening tests that detect HIV in a pregnant woman. Methods: descriptive study conducted in hospitalized pregnant women in a tertiary care institution, in which posters were designed and placed to provide information on the free performance of oral screening test to detect HIV seropositivity in pregnant women. Sociodemographic variables, religion, maternal age and pregnancy trimester were analyzed. For evaluating whether the poster was read or not, a previously tested questionnaire was designed and applied to identify the number of women who reported having seen and read the signs and their basic demographic data. The total number of questionnaires was 475. Results: of the seven variables included in the questionnaire, it was found that age, religion and pregnancy trimester on admission to the institution had statistically significant differences in the frequency of unread poster. Conclusions: it is necessary to generate alternative communications targeted at those least receptive groups to information through knowing the factors that have an effect on reading or not of some information. Health education actions remain a fundamental part in raising awareness and in behavioral change in the population, so these should consider and combine not only educational elements but also psychological, cultural, communication and sociodemographic ones in order to have a better impact on the individual and social health.

Palabras clave : communicational means; human immunodeficiency virus; pregnancy; poster.