Introduction:

Studies of annual consumption including cigarette sales information allow monitoring the Program of Prevention and Control of Smoking in a cost-effective manner and assessing the results achieved.

Objectives:

To determine the per capita consumption of cigarettes, to estimate the average price of the cigarette package and to establish the elasticity of demand in 2017. To characterize the segmentation of the market according to marketing methods and to describe economic and social aspects associated with consumption in that period.

Methods:

Conventional, observational, descriptive and transversal study.

Results:

The per capita consumption in the Cuban population aging 15 years and older was 1 612 cigarettes. It decreased 2.01 % with respect to 2016. The estimated average price of the pack was $ 9.90 (national currency), a 2.06 % increase, and increase in sales in Cuban convertible pesos. Elasticity of the demand of -1.31 is exhibited. A 0.46 % reduction in the prevalence of smokers is estimated. Out of 100 cigarettes sold, 26 were purchased in national currency and 74 in freely convertible. "Criollo" remains as leader brand.

Conclusions:

The decrease in per capita cigarette consumption in the Cuban population in 2017 could constitute the beginning of a decreasing trend. The discreet increase in the average price of the pack of cigarettes was enough to reduce consumption. Criollo is still the large selling brand and the community still preferred purchasing cigarettes at a lower price. The price of cigarettes and the reduction in demand point to cause greater sensitivity with regard to the social and economic factors of this period.

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