Abstract

GARCIA SUAREZ, Victor Manuel. La comercialización de productos y servicios de información en el sector biblioteco-informativo. ACIMED [online]. 1997, vol.5, n.3, pp.11-13. ISSN 1024-9435.

The Trading of Information Products and Services in the Librarian-Information Sector. The deep economic crisis in the early 70's led to the emergence of a new development paradigm due to wich the economic, management and marketing disciplines acquired a preponderant standing in the scheme of social progress. In correspondande to this, information institutes have introduce modern working schemes aiming at rising its capacity to satisfy its users needs. Some basic concepts of the marketing activity are discussed; the exchange of information products; market research; its positioning as well as the requisites that must follow the market strategies to lead the organizations into the fulfilment of their objetives.

Keywords : INFORMATION COMMODITIES; INFORMATION SERVICES; MARKETING; EXCHANGE; MARKET STUDIES; INFORMATION MARKET; TERMS OF TRADE.