Resumo

PEREZ GONZALEZ, Yudeisy  e  MOLINA MOREJON, Victor. Theoretical and conceptual elements to understand the service strategies and marketing. ACIMED [online]. 2007, vol.16, n.3. ISSN 1024-9435.

A group of theoretical elements on service strategy and marketing, which are useful to understand the bases of this activity in an enterprise is exposed.  The strategic aspects of the  service management, the service marketing,  as well as the marketing mixture, are studied, among other aspects of interest.

Palavras-chave : Marketing; services.

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