Abstract

MANSO RODRIGUEZ, Ramón Alberto. Social reference: the route for services of virtual reference. ACIMED [online]. 2011, vol.22, n.1, pp.18-31. ISSN 1024-9435.

To take into account the challenges imposed by the information technologies and particularly, the philosophy 2.0, must to be a basic principle for any offer that information institutions want to implement in the virtual space. Reference service has to do with this problem, thus present communication describes the risks and chances representing for this offer the technological changes, mainly due to the invasion of the so called social reference. Likewise, the communication approach some examples of services on the base of social reference born outside of the frame of the traditional information institutions and the premises that must to be observed those of virtual reference for its renewal and may to continue being one of the routes for meeting of formative and informative demands of users.

Keywords : Virtual reference service; social reference; 2.0.

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