Resumen

FERNANDEZ CRUZ, Sara; PUPO OSORIO, Carlos Alberto  y  MADARIAGA FERNANDEZ, Carlos Jesús. The educational communication for environmental management and to diminish water transmitted diseases. ACIMED [online]. 2012, vol.23, n.3, pp.263-278. ISSN 1024-9435.

With the aim to contribute to the environmental management of underground waters, to raise the level of knowledge and awareness on the wise use and management of this natural resource, to diminish the incidence of water transmitted diseases and to improve the life quality of people, is presented a design and implementation of an educational communication strategy addressed to the people from Pueblo Nuevo Popular Council at Holguín city, Cuba. This problem was identified in investigations carried out previously and it was corroborated through a diagnosis carried out in 2009 base on a period of analysis from 2006, on the base of observations, surveys and interviews, in those that was pointed out, a wrong management of the waters due to the lack of population's awareness, and the serious consequences that this brings for health and the environment. The implementation was carried out from 2010 to 2011 and after the evaluation; a positive responsible behaviour and a decrease of water transmitted diseases were observed in the population of this Popular Council.

Palabras clave : educational communication; environmental management; water transmitted diseases.

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