Introduction:

nowadays, our society demands the academic institutions, new ways of generating, acquiring and socializing knowledge. Their academic potential and its relevance to develop its educational mission and social goals, has been fully recognized. However, diagnosis confirmed that knowledge related to these matters is still limited, together with the lack of an Institutional Communication Department for academic management, scientific production and substantive processes visualization.

Methods:

in this study, dialectical analysis from a critical perspective, interpretation and study enrichment, documentary reviews, interviews, scientific observation, methods of analysis, historical-logical synthesis and the criteria of specialists, were applied.

Objective:

to demonstrate the actions carried out by the university such as: academic production, management, visibility, socialization and scientific information.

Results:

in Holguín, social, scientific and technological influences were introduced and generalized all over the province. Its holistic dimension inside international scope has been recognized, as well as technological products and media development savings for the institutional budget.

Conclusions:

results show the visibility scope, scientific production and academic socialization of the Medical Sciences University of Holguin. They also reinforce the processes for the professionals’ sustainable development in Cuba and around the world, using the strategic axis human potential- science-technology-innovation. All of this, places the Medical Sciences University of Holguín as the 3rd academic fortrate in Cuba.

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