Resumen

AVEIGA MACAY, Vicenta Inmaculada  y  MARIN RODRIGUEZ, Carmen. Management of the professional improvement of the university directors. Social need of a model. Rev Hum Med [online]. 2013, vol.13, n.3, pp.639-654. ISSN 1727-8120.

The role of negotiation in order to improve the level of the principal staff in higher education is the main objective of this research. This work was carried out through a scientific and technologic point of view based on a creative model which develop a formative process at Manuel Filix Lspez" polytechical school in Ecuador. A diagnosis revealed the necessity of implementing a model according to the real needs in higher education.

Palabras clave : management; higher education; science, technology and society.

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