FERNANDEZ HERNANDEZ, Teresa    GARCIA SANCHEZ, Gladys. The consumption of the cartoon as a tool in the promotion of reading. []. , 15, 1, pp. 15-19.   02--2019. ISSN 1990-8644.

In the article where a reflection is made about a genre that in itself is graphic, capable of altering its essence of image - representation of word - symbol, which has transited almost one hundred years, has been able to overcome the typical limits of expression and He has ventured in a successful and peculiar way in different fields of art and culture. Considering jumping genre because of the newspaper and magazines jumped to the book, to the cinema, to the TV and finally to the medium, but has been able to witness the radio and the theater, has extended the painting, architecture and urban planning. This broad spectrum of possibilities has allowed us to possess varied applications not only in the recreational, political, ideological, but in the didactic and propagandistic. Our goal is that you can receive at least a slight information on this phenomenon and that it is permissible to approach the genre of the vignettes. The above will contribute to awakening meditations for a timely projection in relation to the role that this modality of mass communication offers us.

: Comics; communication; representation; image; information.

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