Resumo

NODALS GARCIA, Carlos Lázaro; MORA QUINTANA, Eugenia del Carmen; QUESADA CABRERA, Regla Dolores  e  SUAREZ VIVAS, Lietter. Challenges of the media to the Spanish language. Conrado [online]. 2020, vol.16, n.72, pp. 182-187.  Epub 02-Fev-2020. ISSN 1990-8644.

The article approaches the current situation of the Spanish language in Cuba around the influence of the usage of the speech in the massive media, mainly the audiovisuals and internet. It is analyzed from the perspective of the Linguistics, how they affect the mediatics transgressions to the renovation and conservation of the same one. An exhibition of the affectations is made that takes of the mediatic field in our sociocultural environment and those that it plows product of the systematic war of fifth generation or cultural war that there is among its strategic objectives the one sustained and calculated destruction of the maternal language and in the authentic way of Spanish's speech that is used in Cuba.

Palavras-chave : Spanish language; media; cultural war; hybridization.

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