Resumen

MOHAMMADBEYGI, Hamid Reza; NOORAEI, Mahmood; KARIMI, Babak Haji  y  MOZAFFARI, Mohammad Mahdi. Designing a model of entering industrial companies into international markets with a growth and development approach. Conrado [online]. 2020, vol.16, n.76, pp.317-324.  Epub 02-Oct-2020. ISSN 2519-7320.

The purpose of this research is to present a model and identify the variables affecting the entry of the automotive industry into international markets with a growth and development approach from the perspective of automotive experts. We have divided effective variables into 3 levels: 1- External environment (target market) 2- National environment 3- In-organization environment. In this paper, after reviewing the research background, it summarizes the variables affecting export development by meta-analysis method and then conducts in-depth interviews with 12 automotive industry experts by grounded theory via maxqda12 software after three coding and identification. We present the influential variables of this step and their combination with the variables obtained from the meta-analysis method of the research model. identified effective components for expanding entry into foreign markets in three-level segmentation are: external environment variables (target market) including factors: 1-cultural, 2-social, 3-geographical 4-laws, 5-competitive status, 6 -Political status, 7- Economic situation and variables related to national environment including factors: 1- political, 2- economic, 3- laws and regulations, 4- cultural and social, 5- industry structure and related environment within the organization which include: 1- strategic management, 2- quality of production, 3- product price, 4- promotion, 5- physical distribution. The two moderating variables are joint venture and government support variables.

Palabras clave : International markets; growth strategy; internal controllable factors; uncontrollable internal factors; uncontrollable external factors.

        · resumen en Español     · texto en Inglés     · Inglés ( pdf )