Resumen

BURKALTSEVA, Diana et al. Creative decisions in the digitalization of recreational facilities in the course of specialists education. Conrado [online]. 2023, vol.19, n.90, pp. 223-232.  Epub 27-Feb-2023. ISSN 1990-8644.

The purpose of the work is to identify creative decisions in the field of digital education in development of recreational facilities. Methods: During the research, methods of analysis, synthesis, comparison were applied, elements of system-structural and descriptive methods were used. The paper considers the main educational digital decisions for the hospitality industry. A conceptual model for the use of information and communication technologies in the recreational industry is proposed. The impact of employee education on the development of recreational facilities is identified, taking into account the problems. At the present stage of the hospitality industry development, it is no longer enough to simply provide a service to best meet the needs of guests. Maintaining competitive advantage is only possible by offering a unique product, high quality service, providing an exceptional experience to consumers and using digital technologies both to improve the quality of services provided, and to reduce costs and monitor indicators. The study of the application of creative decisions in the field of digitalization of recreational facilities indicates high prospects for their use to attract new visitors, increase customer loyalty and increase the value of the proposal for generating income.

Palabras clave : Digitalization; creative decisions; virtual reality; recreational facilities; tourism industry.

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