VASQUEZ ERAZO, Edwin Joselito; ALVAREZ GAVILANES, Juan Edmundo; MURILLO PARRAGA, Dayana Yasmin    ERAZO ALVAREZ, Juan Carlos. Education and social identity of entrepreneurship: factors of sustainability of Pymes in Ecuador. []. , 19, 91, pp. 280-285.   30--2023. ISSN 1990-8644.

The purpose of entrepreneurship education is to achieve the objectives proposed by organizations, sustainability and growth. The objective of the study was to develop strategies that minimize failure and contribute to the sustainability of SMEs in Ecuador. The epistemological basis corresponds to the positivist paradigm, with a quantitative approach, experimental, transactional and correlational design. The population corresponds to 85 small Ecuadorian companies in the consumer goods, commerce and services sector in Ecuador, from which a representative sample of 70 SMEs was obtained, to whom a survey was applied to obtain information and important data on the application of administrative management, the factors that affect their failure and how to achieve their sustainability, The results indicate that 25.7% of SMEs fail due to lack of knowledge of the market, 21.4% due to lack of administrative management, 24.3% due to excessive competition, 32.8%, according to the Global Entrepreneurship Monitor Ecuador 2020, fail before completing three years in the market, 60% of the small business sector express the need to implement strategies for the sustainability of the business. The behavior of the variables analyzed is linear, and the relationship is direct and positive.

: Education; Entrepreneurship; SMEs; Sustainability; Management.

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