Resumen

GARCIA PARRAGA, María Salomé  y  DEAS ALBUERNE, Julia Ileana. Innovation in the Management Processes of the Commercialization of Fuels and their Social Impact in Ecuador. Cofin [online]. 2018, vol.12, n.2, pp.169-178. ISSN 2073-6061.

Innovation takes place in spaces where perspectives change according to certain moments and situations. In the business sector, including the Ecuadorian one, all technological and innovative tools will be necessary to strengthen financial, administrative and management operations, always taking into account the social component. At present, it is very important that business trends correspond to a sustainable development over time and that social responsibility manifests itself with the environment, which merits a consensus between the business side and the State, from which it is guaranteed and complies with the contribution made to society and the development of Good Living. In this sense, the present research is devoted to the study of innovation in the management processes of fuel commercialization and its social impact in Ecuador.

Palabras clave : Ecuador; innovation; Texaco.

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