Resumen

PLASENCIA CASTRO, Ariadne; BLANCO ROSALES, Humberto  y  BORRAS ATIENZAR, Francisco Fidel. Corporate development strategies. Case study: Grupo Empresarial de la Informática y las Comunicaciones. Cofin [online]. 2022, vol.16, n.2, e2.  Epub 01-Jul-2022. ISSN 2073-6061.

The paper addresses a case study related to process and content of corporate strategy, at Grupo Empresarial de la Informática y las Comunicaciones (GEIC), which plays a major role in cuban society. Techniques and design process of strategic choices are discussed, as a reference, to share possibilities of applying to similar purposes in different enterprises. Results include main categories of strategic process, SWOT analysis and strategic guidelines for the next three years.

Palabras clave : direction; strategy; planning.

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