Background:

the technological tools that support electronic networks today allow numerous foreign attempts to convert ideas, tastes, emotions and ideological currents outside the Cuban context into universal patterns. Hence, the urgent need to educate children and young people in unconditional respect for Cuban cultural identity.

Objective:

to consolidate feelings of Cuban identity in second-year students of the Arts degree from the reading of a selection of texts in English, with their corresponding exercises.

Methods:

a qualitative-quantitative investigation was carried out. Theoretical methods were used: historical-logical, analysis-synthesis and induction-deduction; empirical ones: documentary analysis, observation, pedagogical test, questionnaire and interview with the selected study unit; and mathematical-statistical.

Results:

in the analysis of the program it was detected that the treatment of Cuban cultural identity did not have the necessary emphasis, the textbook corresponds to the series of face2face books by European authors. The diagnosis of the sample determined that the students do not have all the information that a Cuban professional needs about Cuban cultural identity, and they expressed the need to delve into these issues; therefore, texts in English were created with their respective applicable exercises before, during and after reading, which were assessed by specialists.

Conclusions:

the educational proposal was valued as very adequate due to its social relevance, applicability, logical structure and originality, by the specialists consulted.

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