Objective:

To characterize the sociocultural agents’ performance as heritage educators in the Urban Historical Center of the city of Matanzas at present.

Methods:

The research explores a heterogeneous sample of the heritage institutions. The authors rely on methods and techniques given from a perspective of mixed investigation.

Result:

It offers a picture of the sociocultural agents working at heritage institutions of the Urban Historical Center of Matanzas, keeping in mind their profile, education and professional activity.

Conclusion:

The comprehensive management of the heritage becomes pertinent starting from the necessity of preserving the inherited material and non-material goods. The role of executives, specialist and technicians is quite relevant. You could verify the quality of these professionals and their work with the community. The assessment of these professionals’ competence and performance was possible.