Resumen

ALVEAR, Gladys. DIGITAL TOURISM CONSUMERS AN ALTERNATIVE FOR SUSTAINABILITY. Universidad y Sociedad [online]. 2017, vol.9, n.1, pp.161-164. ISSN 2218-3620.

From the analysis of existing information, the Ecuadorian digital consumer is characterized and a description of the use of technology for this is provided. According to studies by Telecoms-Ecuador, due to topographical problems, Ecuador occupies the 7th place in the statistics of digital consumers in South America and there is only 6.3% compared with other countries like Brazil, Argentina and Colombia exceeding 25 % as regards to digital consumers. According to studies by the National Institute of Statistics and Censuses of Ecuador 27.5% of the Ecuadorian population has a computer and 43.6% have Internet access, i.e. more than 40.4% of the population uses the Internet to get information from the Web, make online purchases and to communicate through social networks like Facebook and Twitter. 67.8% of potential consumers are in the range of 16 to 24 years. Adults with more than 45 years remain to have a small percentage of ICT use.

Palabras clave : Trade; Consumer Digital; E-Commerce.

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