Resumen

ROMAN VELEZ, Víctor Manuel; VILLACIS ZAMBRANO, Lilia Moncerratte; ORMAZA ESMERALDAS, Elizabeth Del Carmen  y  PARRAGA ZAMBRANO, Lenin Andrés. Contribution of extra-hotel services in tourist destinations: Bahia de Caráquez case. Universidad y Sociedad [online]. 2022, vol.14, n.1, pp. 648-654.  Epub 10-Feb-2022. ISSN 2218-3620.

The objective of the work was to analyze the incidence of non-hotel services in the promotion of tourist destinations in Bahía de Caráquez, in the Sucre Canton, Manabí, the instruments used were the survey technique, quantitative and quantitative methods, the results were were processed through the Microsoft Excel application, which allowed viewing several options to verify that most of the extra-hotel benefits such as restaurants, bars, swimming pools, recreational games, nightclubs, among others, have been included within the services offered to customers and It has a good technological resource for communications in the region, despite this, the lack of promotion of the area by unofficial entities, with measures of greater scope than the current ones as well as the lack of interest in improving the conditions of the establishments of some owners may influence the tourist engine of the city. It was possible to verify that they have the ideal technological level as well as adequate attention for tourists. However, there are still owners of establishments that undermine the potential of extra-hotel services.

Palabras clave : Bay; extra-hotel; resources; promotion; tourism.

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