Abstract

COBOS COBOS, Ligia de Jesús; ALVAREZ GAVILANES, Juan Edmundo; RIVERA COSTALES, José Alberto  and  JACOME ORTEGA, Mariella Johanna. Content marketing and the evolution of search engine optimization techniques. Universidad y Sociedad [online]. 2024, vol.16, suppl.2, pp. 262-270.  Epub Dec 20, 2024. ISSN 2218-3620.

In the competitive digital marketplace, an effective SEO strategy not only improves search rankings, but also attracts quality traffic. This study evaluates how SEO integration optimizes web traffic generation and user conversion in the FMCG sector in Cuenca, using a mixed methodology with field research. The results show that SEO integration significantly improves the effectiveness of content marketing, increasing visibility and digital relevance. Constant updating of SEO strategies is essential to remain competitive in the face of changing search algorithms. However, the effectiveness of content marketing depends on its correct implementation and combination with other SEO tactics. It is concluded that a comprehensive SEO strategy, along with high quality content, is key to maximize ROI and success in the digital environment.

Keywords : Visualization; Algorithm; Search result; Strategies; Experience.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )