Abstract

GUIBERT-MEJIAS, José-Alberto et al. Methodology for the evaluation of geosites for the development of geotourism in Cuba. Universidad y Sociedad [online]. 2025, vol.17, n.3  Epub June 30, 2025. ISSN 2218-3620.

It is essential to evaluate geosites for tourism purposes in order to achieve a more varied tourist offer, improve the quality of the visitor's experience and ensure the conservation of these areas. The objective of this research is to propose a methodology for the evaluation of geosites for tourism purposes in Cuba. The design of the proposal is carried out taking into account two fundamental moments: the preparation of the bases for the design of the methodology and the design of the methodology for the evaluation of geosites for tourism purposes. A search, comparison and analysis of scientific literature on different methods of evaluation of geosites for tourism purposes will be carried out in databases such as Sciencedirect and Scopus. The methodology developed is structured in five phases that include 18 evaluation indicators, the quantitative method is weighted with the use of scientific observation method and surveys to have a global vision when collecting information from the perspective of tourists, community, experts and managers. The results interpretation matrix will be used as an analysis tool. The proposed methodology will be an important tool to improve the management of tourist geosites and guarantee their conservation.

Keywords : Evaluation; Geotourism; Sustainable Tourism; Heritage; Geoconservation; Ecotourism.

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