Abstract

ALVAREZ RODRIGUEZ, Dayanna et al. Media Strategy for the Revista de Producción Animal (Journal of Animal Production). Rev. prod. anim. [online]. 2017, vol.29, n.1, pp.1-6. ISSN 2224-7920.

A media strategy for the Revista de Producción Animal (Journal of Animal Production) was presented to improve international visibility. The design included communications tools and the advantages offered by digital publications and technology used at the University of Camagüey. The proposal was based on promotion made in the social networks and scientific events; ranking in international databases and search engines; alliances and working agreements with similar publications. The promotion actions are directed to experts, researchers, teachers, professionals, universities, and agricultural science research centers. The strategy will be assessed every six months, considering four aspects: number of nodes, commentaries and replications, visits to the journal´s website, and the number of citations.

Keywords : visibility of scientific journals; ejournal; communitations strategy.

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