Resumen

GARCIA PEREZ, Ana María. Application of business intelligence and data analysis techniques in the Cuban business environment: challenges and perspectives. Rev cuba cienc informat [online]. 2020, vol.14, n.4, pp. 191-209.  Epub 01-Dic-2020. ISSN 2227-1899.

A characterization of the use of computer systems for business management and direction in Cuba is presented, showing the current strengths and weaknesses. A chronological tour of tools for business intelligence and data analysis in the world is presented, identifying the most used. The BIMAS system is presented, an executive system for planning strategies and monitoring their execution, developed by DESOFT, with proposals for their future evolution. The lack of demand for this type of solutions in the country and the need to have them to increase the effectiveness and efficiency of business management is concluded.

Palabras clave : business intelligence; dashboards; data analysis; business management supported by computer tools.

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