Resumen

VEGA-ALMEIDA, Rosa Lidia; IGLESIAS-ALFONSO, Claudia; MORUA-DELGADO, Masiel H  y  COSSIO-CARDENAS, Gema. Communication plan for the Collaborative Intelligence System at BioCubaFarma Business Group. Rev. cuba. inf. cienc. salud [online]. 2020, vol.31, n.2, e1510.  Epub 01-Jun-2020. ISSN 2307-2113.

The current paper had as objective to design a communication plan for the Collaborative Intelligence System of BioCubaFarma Enterprises Group, (period 2019-2020). A methodology based on Paul Capriotti’s proposal related to the communication planning was used. Documental analysis, survey and non-participatory observation as techniques, and questionnaire and observation guide as instruments of data collection, were applied. The approach of the Spanish standard UNE 166006:2018 on surveillance and intelligence management was incorporated. The standard recognizes communication as one of the components of this system, highlighting its importance for generation, conservation, dissemination and use of information in relation to its audiences. A diagnosis of surveillance and intelligence processes in the sector was done in order to define audiences, communication channels, temporality and the scope of the Communication Plan. A target system was established, and its corresponding strategies with their tactics were specified and described. Based on the specific objectives and their strategies, the forms of assessment were defined. The communication was analyzed from its dynamism, complexity, inter-subjectivity and social interaction. These aspects contribute to the collaborative intelligence system management for co-creation, dissemination and promotion of information products and services related to surveillance and intelligence, which support decision-making processes.

Palabras clave : Communication plan; communication planning; collaborative intelligence; surveillance and intelligence; BioCubaFarma.

        · resumen en Español     · texto en Español     · Español ( pdf )