SciELO - Scientific Electronic Library Online

 
vol.10 número3Nueva mirada en torno a las relaciones de renta en el socialismoPropuesta de acciones para mejorar la capacidad de producción de hortalizas índice de autoresíndice de materiabúsqueda de artículos
Home Pagelista alfabética de revistas  

Servicios Personalizados

Revista

Articulo

Indicadores

  • No hay articulos citadosCitado por SciELO

Links relacionados

  • No hay articulos similaresSimilares en SciELO

Compartir


Cooperativismo y Desarrollo

versión On-line ISSN 2310-340X

Resumen

GONZALEZ CRESPO, Asiel; CARBALLO CRUZ, Edianny  y  CARBALLO RAMOS, Elme. Tourism product innovation procedure for the Wedding and Honeymoon coordination process. Coodes [online]. 2022, vol.10, n.3, pp.536-561.  Epub 25-Dic-2022. ISSN 2310-340X.

Product innovation is conceptualized as the implementation of new or significantly improved products or processes, which can provide the tourism sector with a high degree of added value that contributes to raising the levels of exclusivity and differentiation of the competition. The objective of this work is to design a product innovation procedure through the use of its functions and tools for the satisfaction of customers in the Wedding and Honeymoon segment at the Hotel Meliá Jardines del Rey. Theoretical methods such as historical-logical, analysis-synthesis, induction-deduction, systemic research method and documentary analysis and empirical methods such as interview, observation, survey and measurement were used. A product innovation procedure was designed that, using the product's functions and tools, generates new or improved products for the satisfaction of customers in the Wedding and Honeymoon segment at the Hotel Meliá Jardines del Rey. The proposed procedure is presented in three phases, where the function monitoring had the greatest impact on the generation of new and improved products for customer satisfaction. The theoretical analysis of the coordination process of Weddings and Honeymoons and the innovation of tourism products allowed to assume references related to the components of the innovative activity and to reveal, from the functions and tools of the innovation of products, the relational functioning of these for the satisfaction of the clients with the new and improved tourism products.

Palabras clave : product innovation functions and tools; Wedding and Honeymoon coordination process; satisfaction.

        · resumen en Español | Portugués     · texto en Español | Inglés     · Español ( pdf ) | Inglés ( pdf )