Resumen

GARCIA BRAVO, Mayra Elizabeth; TORRES BRIONES, Rosa Marjorie; HURTADO GARCIA, Ketty del Rocío  y  ONA SINCHIGUANO, Brenda Elizabeth. Methodological proposal to promote administrative training in micro-enterprises. Coodes [online]. 2023, vol.11, n.2  Epub 30-Ago-2023. ISSN 2310-340X.

Microenterprises are the entities with the greatest presence in the business fabric of Ecuador, however their contribution to the generation of employment and wealth is low, which is a reality not only of the country but of the entire Latin American region. In the "La Maná" canton, Cotopaxi province, the presence of this type of business organizations is just as important, diagnosing in previous works the shortcomings in administrative management, especially in the accounting, tax and financial fields. The present research was aimed at making a methodological proposal to promote the administrative training of micro-enterprises in La Maná, for which theoretical research methods such as dialectical, systemic and modeling were used. The proposal is constituted by objective, principles and stages, with an integral and organic character, considering the participation of internal and external actors to the company. The implementation of said proposal will make it possible to increase the training of administrators and managers and, over time, improve the results of business management and increase their survival and competitiveness rates, as well as contribute to the socioeconomic development of the "La Maná" canton and the country.

Palabras clave : microenterprises; administration; training; competencies; methodology.

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