Resumen

NOGUEIRA TAPIA, Yordan; MIRABAL GONZALEZ, Yamira  y  RODRIGUEZ BASSO, Silfredo. The process of social responsibility management: particularities in a fishing company. Coodes [online]. 2023, vol.11, n.3  Epub 30-Dic-2023. ISSN 2310-340X.

Business management is the ability to guide, manage and organize the resources of a company in order to achieve the objectives set. Currently, a set of business management practices, strategies and systems are encompassed in the search for balance between the economic, social and environmental dimensions that are the foundation of Corporate Social Responsibility. At present, it is of vital importance to implement tools and technologies for the management of corporate social responsibility in organizations, as they will allow to analyze the situation of the company in this matter, as well as to identify the actions that must be designed and implemented to incorporate this process as part of the company's strategic planning. Corporate Social Responsibility is a practice that allows organizations to develop competitive advantages and have good relations with the different interest groups that guarantee success in all their activities. The objective of this research was to characterize the social responsibility management process in the Epicol Industrial Fishing Company. For its accomplishment, an analysis of the current situation of the social responsibility management process in the company was carried out, using a set of secondary and primary sources of information according to the defined needs, which allowed the identification of the particularities of the process under study.

Palabras clave : weaknesses; strengths; management; social responsibility.

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