Resumo

MUNIZ ZUNIGA, Viviana  e  CASTILLO SALINA, Yánder. The gap between media and public in Cuba. Guidelines for a necessary dialogue from the agenda setting. ARCIC [online]. 2017, vol.6, n.13, pp. 89-113. ISSN 2411-9970.

This paper analyzes the characteristics of the gap between the media and public agendas in Cuba, based on the systematization of previous studies carried out in the country on the subject. For this purpose, a qualitative perspective was used, based mainly on methods such as Analysis-synthesis and Inductive-deductive, which allow to deepen the phenomenon from its components, integrate them and later analyze them in context. After analyzing research on agenda setting, it is possible to observe that there is a greater relation between institutional sources and the media, and low between them and the audience, which corresponds to the results presented previously on the informative gap. This gap is expressed through the dissonance between the contents of the media and public agendas in non-electoral contexts, and acquires particular characteristics in the Cuban reality related to its model of communication

Palavras-chave : Agenda setting; information gap; media agenda; public agenda; Cuban context.

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