<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0252-8584</journal-id>
<journal-title><![CDATA[Economía y Desarrollo]]></journal-title>
<abbrev-journal-title><![CDATA[Econ. y Desarrollo]]></abbrev-journal-title>
<issn>0252-8584</issn>
<publisher>
<publisher-name><![CDATA[Dirección de Publicaciones Académicas de la Universidad de La Habana (Editorial UH) ]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0252-85842023000100013</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Modelo de distribución minorista con un enfoque integrado de logística y marketing.]]></article-title>
<article-title xml:lang="en"><![CDATA[The Distribution Model with an Integrated Logistics and Marketing Approach]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Montero Barbado]]></surname>
<given-names><![CDATA[Lilian María]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Castellanos Pallerols]]></surname>
<given-names><![CDATA[Graciela]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ruiz Quesada]]></surname>
<given-names><![CDATA[Sonia Caridad]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Oriente  ]]></institution>
<addr-line><![CDATA[Santiago de Cuba ]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2023</year>
</pub-date>
<volume>167</volume>
<numero>1</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S0252-85842023000100013&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S0252-85842023000100013&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S0252-85842023000100013&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN En la actualidad el éxito de toda organización depende, cada vez más, de que sus procesos empresariales sean eficientes, eficaces y generen ventajas competitivas. En este sentido, desempeña un papel importante la gestión de distribución comercial minorista, vista con un enfoque integrado de logística y marketing, permitirá la toma de decisiones con ambos enfoques y la adaptación a las nuevas exigencias del mercado y la sociedad. En el estudio bibliográfico, se identifica una insuficiente integración en la teoría y práctica de la gestión de distribución comercial con enfoque integrado de logística y marketing. En correspondencia con lo anterior, este artículo propone un análisis crítico de los modelos de gestión de distribución comercial y así como otros modelos que en su concepción tienen en cuenta la distribución como variable. Este estudio aporta los fundamentos teóricos-metodológicos para el diseño de un modelo de gestión de distribución comercial minorista con un enfoque integrado.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Today, the success of any organization depends more and more on its business processes being efficient, effective and generating competitive advantages. In this sense, the management of retail distribution, seen with an integrated approach to logistics and marketing, plays an important role. It will allow decision-making with both approaches and adapt to the new demands of the market and society. In the bibliographic study, an insufficient integration is identified in the theory and practice of commercial distribution management with an integrated approach to logistics and marketing. In correspondence with the above, this article proposes a critical analysis of commercial distribution management models and other models that in their conception take into account distribution as a variable. Study that provides the theoretical-methodological foundations for the design of a retail distribution management model with an integrated approach.]]></p></abstract>
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<kwd lng="es"><![CDATA[gestión de distribución]]></kwd>
<kwd lng="es"><![CDATA[logística]]></kwd>
<kwd lng="es"><![CDATA[marketing]]></kwd>
<kwd lng="es"><![CDATA[procesos]]></kwd>
<kwd lng="en"><![CDATA[distribution management]]></kwd>
<kwd lng="en"><![CDATA[logistics]]></kwd>
<kwd lng="en"><![CDATA[marketing]]></kwd>
<kwd lng="en"><![CDATA[processes.]]></kwd>
</kwd-group>
</article-meta>
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<publisher-name><![CDATA[The MacMillan Company]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
